Pepsi ad failed its multicultural audience
https://youtu.be/dA5Yq1DLSmQ Pepsi ads aim to emphasize its youthful brand by championing it as “the choice of a new generation.” Not a bad marketing tool to turn its second-class status to Coca-Cola, its arch-rival, into an advantage. However, Pepsi’s recent commercial starring Kendall Jenner (of the Kardashian clan) was a fiasco. And, the backlash was fast and…