November 23, 2024
Headlines

#LuckyToBe

General Mills celebrates Pride Month with #LuckyToBe campaign featuring a rainbow marshmallow (VIDEO)

Steve Lee, Editor04 mins

http://youtu.be/0P3x415BnXM In celebration of Pride Month, General Mills, maker of the iconic and sugary Lucky Charms cereal, has launched a new commercial entitled “2014/Lucky To Be” (#LuckyToBe). The 53-second spot, now on YouTube, features a peppy banjo-infused track and a rainbow of colors that include, of course, a new marshmallow in the shape of a…

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General Mills celebrates LGBT Pride with #LuckyToBe campaign (VIDEO)

Steve Lee, Editor11 mins

General Mills is celebrating gay-pride month with one of its most famous breakfast cereals. The Huffington Post reports that the Minnesota food conglomerate is bringing Lucky Charms out of the closet. The “magically delicious” cereal is serving as the face of the new #LuckyToBe campaign which encourages people with Pride to Tweet and post online their reasons for…

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