New study reveals how LGBT consumers are leading the mobile era
BOSTON — A new study by Digitas, a digitally led, integrated brand agency, finds that LGBT individuals and families are embracing the “mobile first” way by adopting smartphones and tablets to manage family households, plan and book travel, and leverage mobile shopping technology. Digitas partnered with Community Marketing, Inc. (CMI) to survey 1,595 lesbian, gay, bisexual,…
