February 22, 2025
Headlines

General Mills

American Airlines, Facebook, General Mills, Google and Nike announce support for federal LGBT non-discrimination protections

Steve Lee, Editor07 mins

Today, just days after the introduction of the historic Equality Act in Congress, five new major American companies announced their support for comprehensive, federal LGBT non-discrimination protections.  Each of these new leading corporations – American Airlines, Facebook, General Mills, Google and Nike demonstrated their belief that all LGBT Americans should have the protections from discrimination…

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American corporations celebrate Pride Month with LGBT advertising, promotions

Steve Lee, Editor09 mins

For years Corporate America has far outpaced lawmakers when it comes to providing protections for lesbian, gay, bisexual and transgender (LGBT) people in the workplace and advocating for LGBT equality.  And this year as LGBT Americans commemorate June as Pride Month, many of the nation’s most recognizable brands are showcasing their support for equality through…

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General Mills celebrates Pride Month with #LuckyToBe campaign featuring a rainbow marshmallow (VIDEO)

Steve Lee, Editor04 mins

http://youtu.be/0P3x415BnXM In celebration of Pride Month, General Mills, maker of the iconic and sugary Lucky Charms cereal, has launched a new commercial entitled “2014/Lucky To Be” (#LuckyToBe). The 53-second spot, now on YouTube, features a peppy banjo-infused track and a rainbow of colors that include, of course, a new marshmallow in the shape of a…

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General Mills celebrates LGBT Pride with #LuckyToBe campaign (VIDEO)

Steve Lee, Editor11 mins

General Mills is celebrating gay-pride month with one of its most famous breakfast cereals. The Huffington Post reports that the Minnesota food conglomerate is bringing Lucky Charms out of the closet. The “magically delicious” cereal is serving as the face of the new #LuckyToBe campaign which encourages people with Pride to Tweet and post online their reasons for…

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General Mills gets support for marriage equality stance

LGBT Weekly03 mins

WASHINGTON – A petition in support of Minnesota-based Fortune 500 company General Mills by the Human Rights Campaign (HRC) has gotten nearly five times more signatures than an anti-equality petition launched by the National Organization for Marriage (NOM). HRC launched the petition after General Mills CEO Ken Powell announced the company opposed the state’s proposed…

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