NEW YORK, N.Y. — Findings from a new Ogilvy survey released Wednesday of over 1,000 Americans including over 400 LGBT allies revealed that nearly two-thirds of Americans (65%) believe that LGBT-inclusive brands/businesses are good for the economy and similarly (64%) believe that these initiatives reflect our country’s diversity. However, the majority (68%) report that in…
NEW YORK, N.Y. – Logo, the leading entertainment brand for the LGBTQ community, today released the second annual ‘Trailblazing Companies’ list, a ranking of companies and brands that have demonstrated a public commitment to LGBTQ people and issues through advertising, communications, and other public initiatives. The campaigns and marketing endeavors on the list showcase a range of personalities, stories and experiences…
LOS ANGELES – MWW (www.mww.com), one of the top five independent public relations firms, has announced that it has acquired Macias Media Group LLC (MMG), a full-service marketing, public relations and corporate communications firm focused on connecting clients with the coveted LGBT consumer space. As part of this transaction, MMG Founder and President Stephen Macias…
Oct. 17, Johnson & Johnson is “going purple” in support of Spirit Day. Spirit Day started in 2010 as a response to young people who had taken their own lives as a result of bullying. Observed annually, participants wear purple as a visible stand against bullying and in support of LGBT young people. In honor…
