https://youtu.be/Tjg-ZSk31rw
Procter & Gamble have debuted a new video for Secret deodorant as part of their “Stress Test” ad campaign. The ad entitled “Ladies Room” depicts Dana, a transgender woman, steeling herself to leave the anonymity of the bathroom stall and join the other women in at the sinks and mirrors of a public restroom.
In the ad, Karis Wilde plays Dana and though she says nothing, it is apparent what’s going through her head – anxiety, some fear, perhaps shame.
Finally she emerges from the stall as the following caption appears on the screen: “Stress test #8260 — Dana finds the courage to show there’s no wrong way to be a woman.”
“I always have moments of insecurity but I have conditioned myself to act unbothered,” Karis told Queerty when asked if the scene bears any resemblance to her daily life. “While shooting, I allowed myself to feel vulnerable. It terrified me how much I’ve stored all those emotions; I almost cried in the middle of taping.”
Watch the ad above.
Procter & Gamble has a score of 100 on HRC’s Corporate Equality Index, an annual survey and report that benchmarks the LGBTQ inclusive policies, practices and benefits of America’s largest companies.
