NEW YORK — The National Association for Multi-ethnicity in Communications (NAMIC) today announced the winners of its Excellence in Multicultural Marketing Awards (EMMA). Presented in conjunction with the Annual NAMIC Conference, the competition recognizes excellence in marketing efforts designed to attract and retain culturally diverse audiences and customers among African American, Asian, Hispanic, LGBTQ and other market segments. Held as part of the cable industry’s Diversity Week, the 30th Annual NAMIC Conference will be held September 20-21, 2016 at the New York Marriott Marquis in Manhattan. Winners of the 2016 EMMA will be honored during a special luncheon ceremony scheduled for Wednesday, September 21 from 11:45 a.m. to 1:00 p.m. ET.
Recognizing the media and entertainment industry’s commitment to implementing best practices, the EMMAs highlight creative, strategic and innovative multicultural marketing approaches. The NAMIC Multicultural Marketing Committee, a consortium of the industry’s experts, provides guidance for the EMMA competition, which has two award categories: Case Studies/Campaigns and Marketing Tactics. Entries submitted in each category were judged within three divisions: Media Content Creators and Distributors, Networks and Communications Suppliers and All Other Media. A record number 137 entries were received for this year’s competition, yielding a 17% increase over 2015.
“As demographics shift, multicultural consumers are driving the nation’s population and economic growth and a new mainstream is emerging,” said Susan Waldman, NAMIC’s senior manager, Membership and Publications. “Through the EMMA competition, NAMIC is committed to recognizing those companies that are developing and executing brand-building strategies that reach consumers in diverse communities.”
A judging panel of independent industry experts evaluated entries and selected all winners based on an assessment of strategy, implementation and results. Deviating from the traditional “best of” competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.
The Excellence in Multicultural Marketing Awards is presented in partnership with Cablefax. Winners of the 2016 EMMA competition will be featured in the September edition of Cablefax: The Magazine.
A complete listing of the 2016 EMMA winners can be viewed here.
