Today the #RestInPRIDE launched a new video campaign honoring the 49 innocent lives lost at Pulse nightclub in Orlando.
The campaign launch video encourages the LGBT community and allies to record and post their most PRIDEFUL memory to the #RestInPRIDE Facebook page.
Through sharing uplifting video messages with heart, #RestInPRIDE continues the important conversation about the victims and those affected by senseless acts of violence taking place on a daily basis. The artistic video features 49 different shared Pride memories honoring the 49 victims, including voices of various ethnicities, genders, ages, sexual orientations and people directly affected by the Orlando tragedy. The video ends with a montage of the participants putting rainbow-style “war paint” on their faces as a symbol that action needs to be taken.
Celebrities and influencers also participated in the campaign including actress Rumer Willis, actor Wilson Cruz, Olympian and HIV/AIDS advocate Greg Louganis and transgender actress and “I Am Cait” star Candis Cayne.
A vocal track of the song “Light” from the Pulitzer Prize-winning Musical Next to Normal serves as a backdrop to the video, and was recorded by artist Brian Justin Crum. All proceeds of the track, written by Tom Kitt, will go directly to the OneOrlando Fund. “Light” can be available for purchase on iTunes.
Watch the video above.
