Diversionary appoints new executive director

John E. Alexander

Diversionary Theatre has appointed John E. Alexander as its new executive director.

“John’s passion and experience in theatre and his proven leadership in taking nonprofit organizations to the next level of development provide the exact combination for fostering our growth and sustainability,” said Matthew Thomason, co-president of the board of trustees.

Alexander comes to Diversionary after two years as the managing director of Naked Angels, an off-Broadway company that develops and produces provocative new work that focuses on socially relevant issues.

“I’m thrilled and honored to be joining Diversionary at this exciting time for the Theatre. To be able to return to San Diego as part of this amazing company and thriving theatre community is a dream come true,” said Alexander of his appointment.

Diversionary Theatre was started in 1986 and is celebrating its 25th anniversary during the 2010-2011 season. The mission of the Theatre is to produce plays with gay, lesbian, bisexual and transgender themes that portray characters in their complexity and diversity both historically and contemporarily.

Alexander’s prior theatre experience includes director of external relations at North Shore Music Theatre (Boston), where he oversaw marketing, PR, fund raising and the redevelopment of the company’s landmark facilities; associate director of development at The Old Globe (San Diego); director of development for San Diego Performing Arts League; as well as marketing, development and general management projects at Pasadena Playhouse (Los Angeles), Roundabout Theatre Company (New York), and Daryl Roth Productions (New York).

He was also involved in building Mama’s Kitchen, San Diego’s meal delivery service for people with AIDS and cancer as the organization’s first executive director.

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