MIAMI — Subaru of America, Inc., in collaboration with HIV-positive designer Mondo Guerra will reveal a one-of-a-kind wrapped 2015 Legacy as part of its Love Responsiblytm campaign to commemorate the auto manufacturer’s 20th year of support in the fight against HIV/AIDS. The vehicle will be debuted at a private reception at The Annex, a pop-up space in the Wynwood Miami Design District on December 1, World AIDS Day and the start of Art Basel Miami.
Love Responsibly is a social action campaign that encourages people from all walks of life to participate in Dining Out For Life® hosted by Subaru®, an annual fundraiser that benefits AIDS Service Organizations in 60 cities throughout North America. Since Subaru teamed-up with Dining Out For Life, over $30 million has been raised in the crucial fight against HIV/AIDS. “The purpose of the Love Responsibly initiative is two-fold: To expand our association with Dining Out For Life into a year-round initiative that encourages people, including Subaru retailers, to volunteer their time or other resources locally, and to encourage discussion within all communities about what more can be done to help in the fight against AIDS,” reported Tim Tagye, Promotions and Sponsorship Manager, Subaru of America. “To launch this program with a one-of-a-kind Legacy on World AIDS Day, while highlighting the talents and advocacy work of Mondo Guerra is a demonstration of social responsibility that we at Subaru are proud of.”
Guerra’s innovative style and bold designs have captured the fashion world’s imagination, while his work in HIV/AIDS advocacy has helped cultivate an important conversation about the epidemic. Mondo revealed his HIV-positive status on Project Runway season eight, after he created the challenge-winning print “Positivity” that was inspired by his own experience. “I’m extremely honored to contribute to the Love Responsibly campaign because it’s centered on corporate, social and individual responsibility,” said Guerra. “I’m inspired by the story-telling, it’s empowering and heartfelt, and to tell that story through a creative process of expressionist art that becomes the exterior of an automobile – well that’s like creating the ultimate street art.”
What you can do: Take part in World AIDS Day and other events like Dining Out For Life. Learn the facts about HIV/AIDS, get tested and engage in conversation – #loveresponsibly.
