Predictably, just days after Target finally came out in support of marriage equality by signing an amicus brief in a case before a federal appeals court in Chicago, the National Organisation for Marriage (NOM) has announced a boycott of the chain.
In a statement Brian Brown, president of NOM said,
Target and other companies need to be forced to realize that it is their alignment with the radical cause of redefining marriage that is “bad for business”—not states’ marriage laws that uphold and protect the common-sense idea that kids do best with a mom and a dad! So I’m announcing a new boycott today, against Target, for insulting consumers like you and me. The brief they signed in court this week insinuates that people like you and me, who would vote to uphold traditional marriage, as akin to segregationists and racial bigots. Would you want to shop at a place that viewed you in that way?
NOM, listed by the Southern Poverty Law Center as an anti-gay hate group has a long history of opposing same-sex marriage. In the past it has organized boycotts of Starbucks, JP Morgan Chase.
