Stockholm Pride invite Russians to #GOWEST

Last year, a court in Moscow ruled that the Pride celebrations cannot take place for the next 100 years. This means that organizing a Pride event in the city can first be realized in 2112.

Now Stockholm Pride wants to  invites all Russians to instead # GOWEST and celebrate Pride in Stockholm, the capital of Sweden. They have devised a campaign that allows you to compose a Tweet-invite that’s automatically translated into Russian. In addition, your location for this particular Tweet will be changed to a location in Russia.

In a statement, Stockholm Pride said, “To celebrate that love, regardless of gender, sexual orientation, ethnicity and gender identity is a democratic right, we have taken this opportunity to, with humor and love, direct a special invitation to all of Russia to celebrate Pride with us. Twitter is one of the fastest tools for advocacy worldwide. The goal of the campaign is to create a trending topic on Twitter with # GOWESTand thus reach out to both the people of Russia and the rest of the world.”