SAN FRANCISCO – Community Marketing & Insights (CMI), the San Francisco-based LGBT research and communications firm, has released its 17th annual LGBT Travel Survey, a USA snapshot on LGBT travel motivations, perspectives and purchases. Respondents to the study are derived from CMI’s proprietary research panel and through partnership with national and community magazines, newspapers, Web sites, blogs and mobile sites, events and organizations.
The new survey offers insights into LGBT travelers. With more than 8,000 qualified, community-representative respondents, the LGBT tourism-dedicated study offers insights about consumers who may be reached through LGBT-dedicated marketing initiatives.
CMI has been producing comprehensive research on the LGBT community for leading corporations, organizations and government departments for more than 20 years.
CMI initiated the annual practice of collecting and analyzing data on gay and lesbian consumers in 1994 through online surveys, focus groups, field, telephone and customer satisfaction studies.
