WASHINGTON – The Human Rights Campaign (HRC) has re-launched its online presence with a new Web site, hrc.org, offering visitors a more personalized interaction with HRC than ever before. The new experience will allow users to more easily search for HRC content, such as coming out resources, the Buyer’s Guide and state-specific information for LGBT individuals and families.
“HRC’s new online home brings to bear the wide range of work our members support in a powerful new way,” said HRC President Joe Solmonese. “Whether it’s a young person looking for coming out resources, a mom looking to take action so her lesbian daughter can get married or a transgender person who needs help transitioning at work – this new site is a powerful tool in our work to educate and empower LGBT Americans and our supporters.”
The new Web site offers visitors easy ways to quickly take action on a wide array of HRC initiatives, from campaigns aimed at ending bullying to exposing anti-gay rhetoric and organizations. Users can now more easily share content with friends and family over social media like Facebook, Twitter and YouTube.
The site redesign included reorganizing and consolidating 20,000 pages of content down to 8,000, establishing a new look and feel, creating templates and design standards for campaign microsites and integrating a powerful and flexible publishing system – all with the goal of creating and maintaining a consistent online presence for HRC.
HRC last redesigned its Web site in 2005.
