Halloween ad explores gender nonconformity in kids (VIDEO)

A heartwarming new film, released just ahead of Halloween, explores gender nonconformity, reports Gay Star News.

In ‘My Heroes’, a family is shown preparing for Halloween. Mom reveals the costumes the kids requested. Dad looks on hesitantly.

Both parents accompany the children as they go trick or treating – watching from a distance as their ‘Wonder Woman’ and ‘Batman’ knock upon doors.

It’s only at the end of the video, when the kids are being put to bed, that we realize who is wearing which costume.

The film was produced as a speculative advert. The filmmakers hope that a major party-costume brand might pick up the idea.

It was written by friends Alex Day and Brian Carufe, and produced by Max Landwirth and Landwirth Legacy Productions. The director is Almog Avidan Antonir

Asked what had prompted him to make the film, Day told GSN: ‘I had been itching to make something again and one day the idea of just, “Why can’t a boy be Wonder Woman?” popped into my head.

‘I immediately called my creative partner Brian Carufe and the basic premise of what would become “My Heroes” was established in that conversation.

‘Max and the team at Landwirth Legacy Productions fell into my lap through an introduction from another close friend, Toby Wosskow, who directed a previous video of mine and it was a perfect match.

Asked whether he thinks society is moving towards embracing gender non-conformity, Carufe says: ‘Society is traditionally slow at accepting new status quos and gender nonconformity is no different.

‘While we made the film knowing it would resonate with the LGBT community, it carries a message that’s universal, namely being comfortable and confident in every life choice regardless of the opinions of others. That’s a message all brands should be able to get behind.’

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