Transgender Models “Loiza Lamers” and “Benjamin Melzer” PETA (‘I’d Rather Go Naked Than Wear Fur’) 2017 Ad Campaign from KLE | Agency on Vimeo.
NEW YORK, N.Y. — Holland’s Next Top Model winner Loiza Lamers and Men’s Health Germany cover model Benjamin Melzer unveiled their fur-less new PETA ad Wednesday at New York Fashion Week outside busy Skylight Clarkson Square. The ad, which is the latest edition of PETA’s iconic “I’d Rather Go Naked Than Wear Fur” campaign, proclaims, “Transform Your Wardrobe: Don’t Wear Fur!”
“Loiza Lamers and Benjamin Melzer have bared their skin for PETA so that animals can keep theirs,” says PETA Senior Vice President Dan Mathews. “This gorgeous ad will turn heads and inspire the fashion savvy to cut the cruelty and go fur-free.”
PETA—whose motto reads, in part, that “animals are not ours to wear”—notes that every year, millions of animals are confined to cramped, filthy cages before being drowned, beaten to death, strangled, electrocuted, or even skinned alive in order to produce fur coats, collars, and cuffs. That’s part of why a growing number of top designers and retailers are all fur-free.
Lamers and Melzer join a long list of celebrities—including Pamela Anderson, P!nk, Tom Hardy, and Paul McCartney—who’ve teamed up with PETA to promote kindness to animals.
Their ad is gorgeous, and a great way to help fashionistas see fur for what it is: archaic and cruel.
What a stunning ad with a beautiful sentiment. Fur-less is the new black!
Love it. I love any model who speaks out against cruelty to animals, no matter what gender they are, or what their sexual preference or identity is.