NEW YORK, N.Y. — The National Association for Multi-ethnicity in Communications (NAMIC) today announced the winners of its Excellence in Multicultural Marketing Awards (EMMA). The competition recognizes excellence in marketing efforts designed to attract and retain culturally diverse audiences and customers among African American, Asian, Latinx, LGBTQ, disabilities communities and other market segments. This year’s EMMA winners will be celebrated during the 31st Annual NAMIC Conference “Diversity at the Speed of Change” on September 26-27, 2017 at the New York Marriott Marquis.
“EMMA serves the need to recognize the multicultural marketing and creative talent in our rapidly evolving industry,” stated Pawan Mehra, managing partner at Ameredia, Inc., EMMA judge and NAMIC Multicultural Marketing Committee member. “The culturally relevant connections agencies and companies establish with niche consumers are priceless and go a long way in building a brand’s equity in these markets.”
Recognizing the media and entertainment industry’s commitment to implementing best practices, the Excellence in Multicultural Marketing Awards highlight creative, strategic and innovative multicultural marketing approaches. The NAMIC Multicultural Marketing Committee, a consortium of industry experts, provides guidance for the EMMA competition, which has two award categories: Integrated Marketing Campaigns and Marketing Tactics. Entries in each category were judged within four divisions: Media Content Creators and Distributors, Networks and Communications Suppliers, Brands and All Other Media.
A judging panel of independent industry experts evaluated entries and selected winners based on an assessment of strategy, implementation and results. Deviating from the traditional “best of” competition method, each entry was judged against a standard of excellence and not against other entrants, resulting in the potential for zero to multiple winners in each category.
The EMMA is presented in partnership with Cablefax and the winners will be featured in the September edition of Cablefax: The Magazine. A complete listing of the 2017 EMMA winners follows:
2017 EMMA WINNERS
MEDIA CONTENT CREATORS AND DISTRIBUTORS
Integrated Marketing Campaigns
FIRST PLACE
Beautifully Bilingual
Company: Comcast
Agency: Gallegos United
SECOND PLACE
Celebrating Women Behind the Scenes
Company: Comcast
Agency: Burrell Communications
THIRD PLACE (TIE)
Unplug & Connect
Company: Comcast
Agency: Burrell Communications
Speak Your Mind
Company: Comcast
Agency: Burrell Communications
Interruptions
Company: Comcast
Agency: Gallegos United
Marketing Tactics
Out of Home
FIRST PLACE
Celebrating Women Behind the Scenes
Company: Comcast
Agency: Burrell Communications
FIRST PLACE
Beautifully Bilingual
Company: Comcast
Agency: Gallegos United
SECOND PLACE
Be King
Company: Comcast
Agency: Burrell Communications
THIRD PLACE
Celebrating Women Behind the Scenes
Company: Comcast
Agency: Burrell Communications
Radio
FIRST PLACE
Tune In
Company: Comcast
Agency: Burrell Communications
Social Media
FIRST PLACE
#ApplaudLGBT
Company: Comcast
Agency: Gallegos United
Television
FIRST PLACE
Celebrating Women Behind the Scenes
Company: Comcast
Agency: Burrell Communications
SECOND PLACE
Beautifully Bilingual
Company: Comcast
Agency: Gallegos United
THIRD PLACE (TIE)
Speak Your Mind
Company: Comcast
Agency: Burrell Communications
Language Choice 2.0
Company: Comcast
Agency: Gallegos United
One Man Band
Company: Comcast
Agency: Gallegos United
NETWORK AND COMMUNICATIONS SUPPLIERS
Integrated Marketing Campaigns
FIRST PLACE
JCPenney & Telemundo Sonido de Tu Estilo
Company: NBCUniversal Hispanic Group
Agency: OMD
SECOND PLACE
Chevy presents The Formula: Science of the Hustle
Company: One Solution
Agency: Carat, One X Studios, and The Story Lab
THIRD PLACE
Claws Season 1 Launch Campaign
Company: TNT
Marketing Tactics
All Other Media
FIRST PLACE
The New Edition Story
Company: BET Networks
Diversity Awareness
FIRST PLACE
Becoming Pinoy: Reggie Lee
Company: GMA Network, Inc.
Agency: GMA International
Experiential Marketing
FIRST PLACE
The Quad HBCU Campaign
Company: BET Networks
Agency: Grassroots Promotions
SECOND PLACE
OWN – “Queen Sugar”
Company: OWN
Agency: 135th Street Agency
THIRD PLACE
Martha & Snoop’s Potluck Dinner Party
Company: VH1
Guerilla Marketing
FIRST PLACE
Trap Karaoke Powered By BET Awards 2016
Company: BET Networks
Agency: Jason Mowatt/Trap Karaoke
Premium
FIRST PLACE
IMD Calendar Multicultural Myths & Tales
Company: International Media Distribution
Social Media
FIRST PLACE
Social Media Take-Over Alden Richards
Company: GMA Network, Inc.
Agency: GMA International
SECOND PLACE (TIE)
Meet the Patels, Independent Lens PBS
Company: ITVS
What Was Ours, Independent Lens PBS
Company: ITVS
Television
FIRST PLACE
Becoming Pinoy: Sameera Aguilar
Company: GMA Network, Inc.
Agency: GMA International
SECOND PLACE
Meet the Patels, Independent Lens PBS
Company: ITVS
BRANDS
Integrated Marketing Campaigns
FIRST PLACE
CA Lottery MAM – Gracias Maestros
Company: IM Studio+
SECOND PLACE (TIE)
¡Vida SI, Diabetes NO!
Company: Latin2Latin Marketing + Communications
Allstate Speak Human To Me
Company: Allstate
Agency: Barrett and Welsh
THIRD PLACE
TD Ready-for-Desis Mortgages
Company: TD
Agency: Barrett and Welsh
Marketing Tactics
Digital
FIRST PLACE
The Beauty Channel
Company: Elizabeth Arden
Agency: AV Communications
Experiential Marketing
FIRST PLACE
The Beauty Channel
Company: Elizabeth Arden
Agency: AV Communications
SECOND PLACE
Bell Canada Experiential
Company: Bell Canada
Agency: Maple Diversity Communications
THIRD PLACE
Royale® Tiger Towel® – CNY Experiential
Company: Royale® Tiger Towel®
Agency: Maple Diversity Communications
Television
FIRST PLACE
Allstate Speak Human To Me–Two to Tango
Company: Allstate
Agency: Barrett and Welsh
ALL OTHER MEDIA
Integrated Marketing Campaigns
FIRST PLACE
Emery’s 9-1-1 All Stars
Company: King County E-911 Program Office
Agency: C+C
Marketing Tactics
Digital
FIRST PLACE
Come in for a Quickie
Company: Harris County Public Health
Diversity Awareness
FIRST PLACE
MMAC Identity
Company: Multicultural Marketing Alliance of Canada (MMAC)
Agency: Barrett and Welsh
Social Media
FIRST PLACE
Not Your Average Holi Day Greeting
Company: Barrett and Welsh
As a Diversity Week anchor event, the 31st Annual NAMIC Conference, “Diversity at the Speed of Change,” Sept. 26-27, at the New York Marriott Marquis is focusing on the rapidly revolutionary and evolutionary communications industry and offering attendees the opportunity to explore diversity and inclusion in this new business landscape.
Presenting sponsor for the 31st Annual NAMIC Conference is Comcast NBCUniversal. Conference sponsors include AMC Networks, ARRIS, BuzzFeed, Cox Communications, Charter Communications, NCTA, REVOLT, Scripps Networks Interactive, Turner, TV One, Univision Communications Inc. and The Walter Kaitz Foundation.
Registration for the 31st Annual NAMIC Conference is available by visiting namic.com/events or by contacting NAMIC at 212-594-5985. Group registration discounts are also available for multiple attendees from the same company.
For more information on NAMIC and the 31st Annual NAMIC Conference, please visit www.namic.com.
