NEW YORK — NAMIC (National Association of Multi-ethnicity in Communications) is now accepting entries for the Excellence in Multicultural Marketing Awards (EMMA). The NAMIC EMMA, in partnership with CableFAX, recognizes innovative marketing efforts by companies and agencies targeting multicultural audiences. This year’s competition features four divisions, including the newly-added Brands division, competing in two categories – Marketing Tactics and Integrated Campaigns. Winning entries will be chosen based on creativity and effectiveness in reaching multicultural audiences which includes African American, Asian, Hispanic, LGBTQ, disabilities communities and other market segments.
“It is sound business strategy to reach ethnically and culturally diverse consumers through multicultural marketing efforts marked by a high level of creativity and messaging that resonates with each unique segment,” said Eglon E. Simons, president and CEO of NAMIC. “The NAMIC EMMA showcases the very best of multicultural marketing and recognizes the creative professionals who masterfully communicate to a consumer landscape that is steadily diversifying.”
Winners will be honored during the 31st Annual NAMIC Conference September 26-27, 2017 at the New York Marriott Marquis in New York, NY. Select winning entries will also be profiled in Cablefax: The Magazine. The deadline for submissions is June 23, 2017 and there is a $375 non-refundable fee for each entry. For complete rules and to enter online visit www.emmacompetition.com.
