ISELIN, N.J. — Ansell, a global leader in protection solutions and the makers of LifeStyles and SKYN Condoms (“SKYN”), has announced the Company’s support of the AIDS Healthcare Foundation’s “Keep the Promise” campaign, designed to raise awareness for World AIDS Day.
Created by AIDS Healthcare Foundation, the Keep the Promise campaign brings together local and national advocates along with spiritual and political leaders to remind elected officials that the fight against HIV/AIDS and for other social justice issues is not yet won. Through midnight on December 1, 2016 LifeStyles Condoms will ask social media fans, followers, and their circles to unite in the worldwide fight against HIV by having users donate their statuses to AIDS awareness. For each status shared on Facebook and Twitter with the hashtag #KTP2016, the Company will donate a condom, up to 50,000 condoms, to the AIDS Healthcare Foundation to help prevent the spread of HIV/AIDS.
“Education and prevention are crucial aspects for sexual health, and we are proud to once again join forces with the AIDS Healthcare Foundation to raise awareness for World AIDS Day,” said Carol Carrozza, VP of Sales & Marketing, North America for Ansell. “Now in our third year, we are proud to have donated over 75,000 condoms to AHF, and this year, we hope to further our awareness campaign by increasing engagement with our fans and followers as we continue the fight against HIV/AIDS.”
The condom maker will ask participants to craft their own messages using the #KTP2016 hashtag on Facebook and Twitter, and/or share / re-post a graphic from the AIDS Healthcare Foundation or LifeStylesUSA social platforms. Examples include:
- Worldwide over 35 million people are living with HIV, but an estimated 19 million of them don’t even know it #KTP2016
- About 1 in 4 new HIV infections in the U.S. is a young adult aged 13-24 #KTP2016
- In the U.S., 1 in 5 gay men living with HIV don’t even know it #KTP2016 #WorldAIDSDay
- AHF provides cutting-edge medicine and advocacy to more than 639,000 people in 36 countries around the world – help LifeStyles donate up to 50,000 condoms to the cause by sharing #KTP2016 today
“The AIDS Healthcare Foundation will be celebrating World AIDS Day with a free concert and march in Hollywood, CA featuring Patti LaBelle, Common, Jojo, Espinoza Paz and Harry Belafonte. The event will center around our vow to #KeepThePromise on HIV/AIDS funding as the disease continues to claim the lives of thousands around the globe every year,” said AHF Digital Media Manager Rachel Mills. “AHF is grateful to receive this condom donation from LifeStyles in support of our quest to stop the spread of HIV/AIDS through education, advocacy and treatment.”
