https://youtu.be/DJa3VN_8FAE
Bud Light Party debuted “Labels” today – its newest ad featuring Amy Schumer and Seth Rogen – in support of everyone’s right to be whoever they want to be.
The spot highlights how all Bud Light drinkers are the same- noting that gender identity is a spectrum and no matter where you fall, everyone sits on bar stools.
“From the start of our campaign at Super Bowl, The Bud Light Party has rallied around bringing people together,” said Alex Lambrecht, vice president of Bud Light. “In our newest spot, Seth and Amy remind Americans that labels belong on beer, not people—a message Bud Light proudly supports.”
Laverne Cox expressed her support of the ad today, tweeting: “I’m partnering with the #BudLightParty on this one. #NoLabels ”
“When a brand like Bud Light shows support for the transgender community, it makes a difference,” said Nick Adams, GLAAD’s Director of Transgender Media. “Not only does it help bring more visibility to the trans community, it also inspires other companies to do more to show their support. This ad also includes out trans actor Ian Harvie, which puts a face on the trans community and gives a trans person the opportunity to appear in a high-profile spot like this one.”
