Today, Grindr debuts their first-ever full range menswear line, The Varsity Collection, in collaboration with innovative printing design studio, Print All Over Me (PAOM). In order to increase awareness and raise funds for LGBTQ athletes, all proceeds will go to Athlete Ally’s Principle 6 campaign, a non-profit focused on ending homophobia and transphobia in the sports community.
The twenty-nine piece capsule collection will launch exclusively on Grindrstore.com, with the full range of product also available on PAOM’s e-commerce site beginning Monday, August 15th. The Varsity Collection references queer pop-culture, Ancient Greek motifs and will include anoraks, windbreakers, patterned swim trunks and briefs, track pants, mesh tops, sweatshirts, jockstraps, zip duffels, bandanas and novelty fashion pins. Prices range from $25.00 to $130.00 USD.
‘As we keep evolving, we are looking for ways to combine things people enjoy with ways to help the community globally. The collection feels sexy, cheeky, fun, but in the end, all profits are going to an amazing group that helps athletes with the issues the gay community faces all around the world. It felt like a different way to approach sports, and every partner in the mix has been amazing,” stated Landis Smithers, Creative Director of Grindr.
“We are honored to be collaborating with Grindr on their Varsity line, merging two groundbreaking digital platforms and narrowing the gap between URL and IRL,” added Jesse Finkelstein, Founder of PAOM.
