https://youtu.be/7rZOMY2sOnE
Campbell’s Soup’s have launched a new ad campaign depicting real families including a gay couple and their son.
In its first major brand push in five years the soup giant tries to tap into what’s really going on in people’s lives when it’s time for soup, reports AdAge.
“Our goal was to sort of take what Campbell’s has always been about and convey it in a fresher way,” said Yin Woon Rani, Campbell’s VP-marketing activation. “We want people to understand what we’re about but also give us a fresh look at the same time.”
The “Your Father” spot, which shows two fathers feeding their son “Star Wars” soup while reciting the famous “I am your father” line from the movie franchise, is a :15 and has a :30 version. Watch the :30 version above.
