Target is celebrating Pride month with a line of rainbow colored clothing and a new commercial titled Take Pride.
The commercial (above) shows archival footage of LGBT rights milestones with time-lapse images and present-day Pride clips.
“Pride isn’t something any of us were born with,” states the voice over. “It is something we take, by finding purpose in every challenge, experience, victory and feeling. Join us as we celebrate and take pride in who we were born to be.” #takepride