http://youtu.be/gsEXn5Hft4A

It’s Super Bowl Sunday and Coca Cola wants to spread positivity and acceptance with their new ad starring Michael Sam.

In the video description, Coca-Cola explains, “Michael Sam has experienced firsthand how the Internet has grown increasingly negative. Watch as he channels this negativity into positivity and provides great advice for how to #MakeItHappy. “

“I see negativity daily,” he explains. “All the negativity that comes to me, I channel it back into positivity. I have to prove the haters wrong.”

The campaign, which aims at spreading positivity and happiness on the Internet, will air its first 30-second-spot during the first quarter of the Super Bowl today.

Check it out above!