Tiffany features same-sex couple in ad campaign for first time

Tiffany as campaign | Photo: Peter Lindbergh

In a first, jeweler Tiffany & Co., is featuring a same-sex couple in an ad campaign. The new “Will You?” campaign, shot by fashion photographer Peter Lindbergh, features seven scenes of couples, reports CNN. One of the scenes depicts a same-sex couple.

The pair, shown sitting on a stoop in New York City, are a couple in real life, Tiffany spokeswoman Linda Buckley said.

“Nowadays, the road to marriage is no longer linear,” she said. “True love can happen more than once with love stories coming in a variety of forms.”

Tiffany ad campaign | Photo: Peter Lindbergh

Another photo shows a couple on their wedding day with their child, the company said, a nod to increasing rates of mothers giving birth outside of marriage. The rest of the images show couples in various romantic settings: on a city rooftop, driving in a convertible, at home on a sofa.

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