The frozen food company Findus has created what TIME reports to be the first gay-friendly ad in Italy.
The ad, which does not show faces, features a mother and her son, Luca, who are discussing the microwaved pasta cooked by Gianni, Luca’s roommate and boyfriend. “Mom, there is another small surprise … Gianni isn’t just my roommate, he’s my boyfriend!” Luca announces.
According to the TIME report, gay activists in Europe praised the video for showcasing the simplicity and the daily life of a gay couple. “It’s a positive step forward when different types of families are portrayed in ads, as they resonate with parts of society that are usually marginalized,” said Juris Lavrikovs, the communications manager of ILGA, Europe’s International Lesbian, Gay, Bisexual, Trans & Intersex Association.
