Last month, JCPenney was the focus of homophobic outrage and calls for a boycott after it featured a lesbian couple in its Mother’s Day catalog. Also when JCPenney brought on Ellen DeGeneres earlier this year as a spokesperson, the so-called One Million Moms (OMM) — a group of the homophobic American Family Association — condemned the retailer for hurting family values.
SubsequentlBut instead of caving, JCPenney went on to include real-life mothers Wendi and Maggie in its Mother’s Day catalog. For this month’s Father’s Day catalog JCPenney featured a cool ad with two gay Dads. The text of the ad reads:
“First Pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver — all rolled into one. Or two.”
The Sum Of Us, an online petition organization, has arranged an online thank you card. You can say thanks to JCPenney for being inclusive by going to: http://sumofus.org/campaigns/jcpenney/?sub=io
Thank you JCP for Father’s Day ad.
Errol Semple
Canada.