Hulu has launched its new LGBT category heading on the free, ad-supported Hulu and Hulu Plus. Implemented as a navigational tool to facilitate easier access to Hulu’s substantial offerings of LGBT films, this new category heading arises out of an initiative spearheaded by LGBT film distributor Wolfe Video. Hulu.com’s LGBT genre category can be accessed at hulu.com/genres/Gay-and-Lesbian.
The new Hulu category highlights LGBT content much more prominently on the platform, helping users locate that content more efficiently, including dozens of new titles from an array of content partners. Visitors can currently access nearly 100 films in the LGBT category with new titles being added weekly. Notable movies include last year’s acclaimed Don’t Ask, Don’t Tell drama A Marine Story and the anti-bullying musical Were The World Mine, as well as LGBT classics such as the documentary Paris Is Burning and the acclaimed independent drama Frida.
“Wolfe has been working with content providers and retailers for more than twenty years on this simple but important distinction. Creating a visible category for gay and lesbian films continues to be a vitally important reflection of LGBT equality in our culture,” said Wolfe VP, Linda Voutour. “We’re extremely grateful to our colleagues at Hulu for taking such leadership in the digital delivery space.”
