SAO PÃULO – The Brazilian state of São Paulo, in partnership with the São Paulo City Metro (subway), have launched a campaign to combat homophobia throughout their subway stations. The campaign entitled, See beyond prejudice. Respect differences aims to increase respect toward, and decrease discrimination against, LGBT people living in Sao Paulo. The first stage of the project combats discrimination and prejudice against transgender people, as well as dissemination of a law that punishes homophobic behavior and discrimination within the state of Sao Paulo.
All 58 subway stations are covered with the bright posters that feature pictures of transgender women. The poster copy reads, “Look, Look again, and see beyond prejudice. I am trans, I have the right to be who I am.”
São Paulo stages one of the biggest Gay Pride parades in the world. It is a major tourist event and has official support from the city government of São Paulo. The Parade happens yearly, usually in June, when LGBT people from all over the world come together to dance in the street, condemn homophobia and demand equal rights.
