The award-winning “Think Before You Speak” public service announcements (PSA) will air during Super Bowl XLVI on Sunday, Feb. 5 as part of an awareness campaign by the Gay, Lesbian, & Straight Education Network (GLSEN) and The Ad Council in partnership with Grazie Media.
“GLSEN is thrilled to share the Think Before You Speak campaign’s message of respect with tens of thousands of football fans attending the Super Bowl this year,” said GLSEN Executive Director Dr. Eliza Byard. “The PSA campaign featuring Hilary Duff, Wanda Sykes and the NBA’s Grant Hill has already reached millions of Americans across the country and we are truly grateful for this opportunity to increase awareness among a new kind of audience about the negative impact of anti-gay slurs.”
The ads come in wake of statistics that say the majority of LGBT students face bullying at school. GLSEN reports that three-quarters of gay and lesbian students hear slurs such as “faggot” or “dyke” within the school setting. Homophobic remarks such as “that’s so gay” are reported as the most common anti-gay language heard at school.
“At one of the biggest sport stages around the world, the Super Bowl is a massive outlet to send a message,” said Grazie Media Director of Programming, Events Vanessa Wojtala. “Our organization feels that GLSEN’s presence at the Super Bowl is a wonderful way to raise awareness about the Think Before You Speak campaign.”
The “Think Before You Speak” campaign will feature humorous PSAs with celebrities that aim to put a stop to the term “that’s so gay.”
Did it air? I must have missed it.